Description

Overview

The Opportunity

The Rockwell is a premier, members-only indoor golf club that fuses the tradition of the game with the sophistication of a modern social lounge.

We are building a facility that features state-of-the-art simulator bays, a massive professional-grade putting green, meeting spaces, and a world-class bar and lounge area. We are seeking a Director of Golf who will serve as the operational leader of the entire facility. This is a role for a golf professional who possesses the business acumen of a General Manager. You will be the face of The Rockwell, responsible for building the culture from the ground up, managing a high-performing F&B and Golf team, and ensuring that every member feels like a VIP.

The Role

This is a hybrid executive role. You will balance the business of golf (membership sales, P&L management, operational efficiency) with the spirit of golf (instruction, leagues, member engagement).

You are not sitting behind a desk. You are on the floor-greeting members by name, overseeing the transition from morning practice sessions to evening social mixers, and ensuring the facility looks premier at all times.

Essential Responsibilities

Core Responsibilities

Executive Leadership & Financial Performance

• General Management:Act as the primary operator of the business. You own the P&L, including membership dues, F&B revenue, instruction income, and corporate events.
• Team Management:Recruit, train, and lead the staff. You will directly oversee the Food & Beverage Director to ensure the service experience matches the golf experience.
• Operational Excellence:Oversee facility maintenance, technology uptime (simulators/AV), and cleanliness. The club must look "opening day fresh" every single day.

Membership Sales & Concierge Experience

• The Closer:You are the primary driver of membership sales. You will conduct tours for prospective members, vet applications, and manage the onboarding process.
• Retention Strategy:Proactively monitor member usage. If a member hasn't visited in 30 days, you are the one calling them to invite them in for a drink or a quick lesson.
• VIP Relations:Manage relationships with corporate partners and high-net-worth individual members, ensuring their specific needs are met.

Golf Programming & Member Engagement

• League Commissioner:Design and run year-round competitive leagues (e.g., "Tuesday Night FedEx Cup," "Winter Match Play") using simulator software. Success is defined by high participation and energy.
• The Instructional Product:Build a tech-forward teaching program. While you will manage a Lead Instructor, you will also maintain a limited book of "Executive Instruction" for VIP members to foster relationships.
• Event Curation:Work with the F&B Director to host major cultural moments: Masters Watch Parties, Ryder Cup mixers, and New Product Demo Nights.

Food & Beverage Synergy

• Service Integration:Ensure that F&B service at the bay is seamless. A member should never have to hunt for a server while mid-round.
• Menu Collaboration:Collaborate with the F&B Director/Chef to ensure the menu fits the environment (e.g., high-end finger foods, curated cocktail lists).

The Ideal Candidate: Who You Are

• The "Player-Coach":You are a PGA Professional who commands respect for your game, but you are equally comfortable reading a balance sheet or busing a table when the bar is busy.
• The "Host":You have the personality to manage different types of members-from the serious scratch golfer to the casual social member. You make people feel important.
• Tech-Savvy:You leverage technology. You understand how to use launch monitor data in lessons and how to use CRM data to drive sales.
• Detail-Oriented:You notice the small things. A crooked curtain, a smudge on a screen, or an empty glass-nothing escapes your eye.

Required Qualifications

• PGA Membership:Class A Member in good standing (strongly preferred).
• Management Experience:5+ years in a leadership role at a private club, high-end resort, or luxury hospitality venue.
• Simulator Experience:Deep operational knowledge of indoor golf tech (TrackMan, Foresight FSX, GSPro, or similar).
• Financial Acumen:Proven experience managing a departmental budget or P&L.

Benefits

• Base Salary:Competitive Executive Salary
• Performance Bonus:Aggressive bonus structure based on Membership Sales and Net Operating Income (NOI).
• Instructional Income:% of lesson revenue.