Description

Overview

The Role (Read This Carefully)

This is not a "coach all day and be the face" job.

This is a director-level leadership and operating role. You will run the instruction department as a business, owning standards, people, systems, revenue performance, and member experience.

If you prefer to avoid KPIs, accountability, difficult conversations, or operational ownership, this role is not a fit.

You are being hired for judgment, execution, and leadership-not just technical coaching skills.

You have full authority over:

• Coaching standards, curriculum, and assessment flow
• Coach scheduling, utilization, and day-to-day deployment
• Enforcement of standards and performance expectations
• Member experience decisions within the facility
• Internal coaching SOPs and communication protocols

You operate within agreed guardrails on:

• Hiring and role recommendations
• Pricing and packages (within pre-set ranges)
• Promotions, clinics, and events (alignment with ownership on major initiatives)

How to Apply

Email scott@apexgolfinstruction.comSubject: Director of Instruction & Performance Operations - Brickyard

Please include:

Resume

A brief note answering:

• Why you're a leader, not just a coach
• The KPIs you've owned (or want to own)
• A time you raised standards and enforced them

Optional but encouraged: a ≤2-minute video introducing yourself and how you run a coaching department

Experience Required

Scoreboard: How You'll Be Measured (Non-Negotiable)

You will own a weekly scoreboard. These numbers are reviewed weekly, evaluated monthly, and quarterly.

Core KPIs include:

Lesson hours per month

Coach utilization percentage

Active members

Conversion rate (inquiry → assessment → ongoing training)

Revenue per bay/hour

Instruction gross margin

Coach retention and development

Targets are defined upfront and adjusted intentionally-not retroactively.

Coaching Responsibilities (Balanced by Design)

• Deliver high-level 1:1 instruction and structured training plans
• Use modern technology and objective feedback (video, launch monitor, data)
• Support performance-informed coaching and club fitting solutions

Important:
Your success is driven by team output, not personal lesson volume. Coaching time will be intentionally balanced with leadership responsibilities.

Who You Are

You are a rare blend of elite coach, disciplined leader, and operator.

You likely bring:

• Years of coaching experience (indoor preferred)
• Proven ability to build systems, not just deliver sessions
• Comfort with metrics, scoreboards, and accountability
• High standards and the courage to enforce them
• Strong communication across all levels of players and staff
• Comfort having hard conversations early, directly, and respectfully

Credentials

• PGA Member Class A (required)
• TPI certification or experience is a plus, not a prerequisite

Essential Responsibilities

What You'll Own (Accountability Areas)

1) Coaching Department Leadership (Primary Responsibility)

• Define, document, and enforce coaching standards
• Train, mentor, and develop coaches (onboarding → mastery)
• Conduct regular quality audits and address gaps quickly
• Build a culture of professionalism, consistency, and performance

2) Revenue & Business Operations

• Own instruction-related revenue streams: lessons, packages, memberships, fittings
• Improve conversion from inquiry → assessment → ongoing training
• Coordinate events, programs, and partnerships that drive demand
• Protect pricing integrity and margins-no reactive discounting

3) Member Experience & Community Presence

• Deliver a premium, consistent member experience
• Be visible, engaged, and present in the facility and local community
• Collaborate with Elevated Sport & Spine to deliver a true performance ecosystem

4) Systems & Predictability

• Implement SOPs for scheduling, coaching delivery, and communication
• Identify bottlenecks and solve them with simple, repeatable systems

Build consistency that scales beyond individual personalities

Benefits

Health Insurance