Description

Join Loeb & Loeb LLP as a Marketing Technology Coordinator, where you will play a pivotal role in enhancing our digital marketing efforts. This dynamic position involves implementing, maintaining, and applying a variety of digital marketing technologies such as CRM, CMS, experience management, and email marketing systems, significantly contributing to our firm’s marketing and business development strategies.

Requirements

Key Responsibilities:

•           Campaign Coordination: Partner with the Business Development and Marketing Communications teams to manage e-marketing campaigns from concept through to data analysis, ensuring seamless execution and measurable outcomes.
•           Experience Management: Conduct research on matters and clients to enhance the firm’s experience management system. Responsibilities include drafting narratives, assigning industry categories, uploading logos, and updating client descriptions.
•           Data Integrity Management: Oversee data integrity projects including cleansing and merging duplicate contacts. Advocate and implement CRM best practices to enhance database quality and usability.
•           Content Management: Regularly update the firm's website and other digital platforms; add new content, perform content audits, fix broken links, correct typos, and refresh outdated information.
•           Website Optimization: Assist in various website projects, including content updates, redesigns, and SEO audits, to enhance user experience and search engine rankings.
•           Lead Analysis: Monitor and analyze new business leads across digital channels such as websites, emails, and social media, translating data into actionable insights for business development.
•           Technical Support: Provide ongoing support to the marketing, business development, and secretarial teams by resolving any issues related to the marketing technology stack.
•           System Integration Monitoring: Ensure reliable data integration across various systems and support the implementation of new software solutions within the marketing department.
•           Additional Responsibilities: Take on other tasks and projects as needed to support the firm’s marketing and business development objectives.

Qualifications:

•         Required: Bachelor’s degree; 3+ years in digital marketing; proficiency in CRM (Dynamics 365 preferred), CMS (Sitecore preferred), experience management (Foundation preferred), and email marketing software (Concep preferred); strong analytical skills (Google Analytics preferred).
•         Preferred: Advanced proficiency in MS Office and Adobe Acrobat; exceptional communication and organizational skills; collaborative and proactive approach to problem-solving and learning; and demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
•         Additional Requirement: Flexibility to work additional hours as needed to meet firm objectives and project deadlines.

Why Join Loeb & Loeb LLP?

At Loeb & Loeb LLP, we offer a dynamic and supportive environment that rewards innovation and teamwork, the resources to ensure a smooth transition and provide a dynamic, forward-thinking culture and community in which you and our clients can thrive for the long term.

Interested candidates are encouraged to apply. Join us in driving our marketing technology forward and building a successful career at Loeb & Loeb LLP.

Salary Range:

The salary range that we expect to pay for this position is a minimum of $65,000 and a maximum of $78,000 annually, plus bonus. The actual pay wage may vary based on experience or other relevant factors.